What's your plan?

Show business is like any other industry, and every actor must treat himself as his own company.  He is the CEO, CFO, CIO, Marketing Director, Public Relations Director… every officer of that company.  Most actors don’t understand that.

 

My aim is, first, to explain to actors what the business is actually like: where work comes from, how their unions work, what an agent is for, etc. 

 

Secondly, I’ll help the actor come up with a solid marketing strategy to optimize the opportunities available, and create new ones.  The goal is to carve out a living in the industry, and to minimize the anxiety most actors feel that they are never going to make it.

 

Actors don’t “make it” because they don’t strategize.